7 Best Email Marketing Services for Your Business Or Website
Email marketing is still one of the most powerful tools people can use to market and sell their products. In fact, Statista predicts that revenue for email marketing services will reach $10 billion by 2023. They also found that for every $1 spent on email advertising, companies can expect a return of $45 in investment.
However, that doesn’t mean anyone can just jump right into it and expect to be successful. To make the most of email marketing, one needs to have the right approach and the proper tools to get things done.
In particular, using the best email marketing services has a significant role in that success. These platforms can provide marketers with the features they need to increase the effectiveness and efficiency of their marketing campaigns.
With that said, we’ve prepared for you a list of the top 7 email marketing providers that can help your business compete in today’s digital world.
Marketers and business owners searching for an email marketing platform that has it all may find what they need with HubSpot. The platform is one of the most popular choices for email nowadays as it provides users with all of the features they need to grow their business.
HubSpot is one of the best WordPress email marketing services today. Its CRM plan comes with its email marketing feature together with the ability to set up landing pages, forms, meetings, and customer support.
A crucial feature of HubSpot as an email marketing platform is its function that lets users log all of their subscribers’ data automatically. Such details also include all of their past interactions with their brands. Marketers can use the information to further personalize their email campaigns to make them more effective.
Growing your mailing list with HubSpot is also easier compared to other platforms thanks to the additional tools it offers. For example, you can use their landing page builder to incorporate a custom signup form that lets you gather new email addresses. The collected contact information can then be sent to the CRM for further processing.
For the more advanced users, automation workflows are readily available to reinforce existing marketing funnels and develop more effective autoresponders. There are also tools for managing ads, creating chatbots, and for ticketing. You should definitely try HubSpot. It’s one of the best email marketing services out there.
Main Features of HubSpot
- CRM that automatically records contact details and interactions
- Builders for setting up both landing pages and capture forms
- An intuitive drag-and-drop feature along with pre-built templates
- A/B testing to identify which variations are the most effective
- Personalization tokens for more tailor-made messages
- Built-in WordPress email marketing integration
Pricing for HubSpot
With regards to pricing, the free plan from HubSpot lets users send out as many as 2,000 emails on a monthly basis. Paying for the more advanced plans not only lets you send more messages but also gives you access to more in-depth features of the email marketing suite. Their paid plans include a $45 per month Starter plan, an $800 per month Professional plan, and a $3,200 a month Enterprise plan.
Sendinblue is one of the best email marketing services for people looking to combine email and SMS messaging. This means that marketers can start sending promotional emails together with text messages that can make campaigns more effective.
Similar to HubSpot, Sendinblue comes with email automation where you can set up workflows to perform automated actions. Meanwhile, segmenting contacts based on lead scores or demographics is possible while letting you import, export, and edit each one as you please.
For businesses, Sendinblue makes a great option especially for those that want to leverage SMS messaging with their emails.
Main Features of Sendinblue
- SMS text feature for sending automated messages to subscribers
- Ability to create email marketing campaigns using an intuitive drag-and-drop editor
- A/B testing to identify which campaign components work best
- Landing page integration to help generate leads
Pricing of Sendinblue
The free plan of Sendinblue lets users send a maximum of 300 emails to their email marketing contacts per day. As for their paid plans, the Lite package costs $25 a month, which increases the monthly email volume. The Premium one is $65 per month and increases these capabilities further. They also have an Enterprise plan, though this requires getting a quote from the company, as the price is not listed on their site.
Another well-rounded email marketing platform to choose is ConvertKit. Content creators such as bloggers, influencers, musicians, artists, and video producers will love what this tool has to offer.
The main goal behind ConvertKit is to help businesses engage and nurture their audiences using eye-catching landing pages, membership websites, and e-commerce capabilities. They even have features that let you convert leads directly from social media channels.
Setting up automated email funnels with the platform is possible and can be done easily. In fact, you can go through its automation feature using the unique visual setup capability they are known for.
Main Features of ConvertKit
- Sales funnel automation that allows contacts to seamlessly transition to make purchases
- Ability to create personalized email marketing campaigns
- Creators can sell their digital products with its e-commerce capabilities
- Professional landing page and signup form builders
Pricing of ConvertKit
ConvertKit’s free plan lets you engage with up to 1,000 subscribers. For paid plans, there are a few choices available with the Creator plan starting at $15 a month. They also have a $29 Creator Pro plan. Keep in mind that the different price tiers scale depending on how many emails you plan on sending out, though. Plans can be upwards of $2,000.
Similar to ConvertKit, Drip provides email marketing services together with the ability to do e-commerce. It can seamlessly integrate with known shopping platforms like Magento, WooCommerce, and Shopify.
Additionally, users can take advantage of the SMS marketing feature from Drip to combine with their emails. Marketers can integrate anything from marketing deals to abandoned cart reminders with their SMS messaging function.
Main Features of Drip
- Ability to connect an existing e-commerce store to the Drip platform
- Their CRM is adapted for online merchants so that they can learn and target their customers better
- Offers a combination of email and SMS marketing features
- Options to segment and create various reports on email marketing campaigns
Pricing of Drip
Just like many email marketing platforms, Drip comes with a free trial while its basic paid plan starts at $19 a month. From there, the prices increase based on the number of emails you send each month.
Small businesses looking for an email marketing platform that has a free plan with numerous features readily available might want to consider Moosend. This provider is known for its personalization functions where marketers can segment their mailing lists according to user behaviors.
Segmenting email campaigns is particularly important today since more and more contacts are looking for brands that offer increasing personalization.
Moosend also comes with email marketing automation and the option to set up workflows.
Main Features of Moosend
- Ability to personalize templates
- Take advantage of data analytics for tracking KPIs
- A/B testing feature
- Free use of many responsive email marketing templates
Pricing of Moosend
Moosend has a 30-day free trial where you can try out all of the features in their Pro plan. From there, it’s $9 a month for their Pro plan if you send between 0-500 emails. They also have an Enterprise plan, which requires a quote from the company.
One of the best email marketing services in this list is Mailchimp and for good reason. The platform is particularly beginner-friendly and caters to those who are starting out with features like automation, segmentation, and personalization readily available.
Despite starting out primarily as an email marketing platform, Mailchimp now lets you create and set up your own domain, leverage paid ads, and use social media, among other features.
Main Features of Mailchimp
- Create personalized email content for your subscribers easily
- Acquire informative insights regarding contacts for further personalization
- A/B testing capabilities
- Builders for email campaigns, websites, and landing pages
Pricing of Mailchimp
The free plan for Mailchimp lets you send emails to a maximum of 2,000 contacts. Meanwhile, its Essentials plan starts at $11. They also have two other paid plans, Standard, ($17 per month) and Premium ($299 per month).
Just like Mailchimp, Aweber is another email marketing service that caters to those new to marketing with emails. Besides offering a professional drag-and-drop email campaign editor, the platform also comes with a design assistant that is powered by artificial intelligence.
Connecting with specific contacts at scale is easier with Aweber thanks to tags that you can place on each one. For instance, the platform can automatically be set up to tag subscribers who have signed up to your landing page or clicked on a specific link in an email.
Main Features of Aweber
- Excellent email campaign signup forms for improved marketing
- Ability to manage and segment lists easily
- Email contact tagging for more personalized messaging
- A wide range of third-party integrations are available
Pricing of Aweber
In terms of pricing, Aweber’s free plan allows 500 subscribers and 3,000 emails to be sent each month. Their Pro plan starts at $16.15 a month for 0-500 subscribers.
These are the 7 best email marketing services that business owners should consider today. HubSpot is one of the most well-rounded options of them all as it provides everything people need in email marketing. It’s also the best WordPress email marketing platform for those who are already using the CMS.
The rest of the platforms mentioned in this list offer outstanding features in both their free and paid plans. Mailchimp and Aweber are great for beginners as they are easy to use from the start while offering many of the features expected of sophisticated platforms.
Meanwhile, Drip, Sendinblue, Moosend, and ConvertKit are ideal for those who are already seasoned in email marketing.
All in all, these platforms offer amazing email marketing features that will allow marketers to significantly improve their campaigns moving forward. We hope you enjoyed reading about the best email marketing services.